Marketing Services That Build Genuine Connections
Three focused services designed to help your organization create meaningful relationships through events, stories, and referrals.
Return to HomepageChoose the Support That Fits Your Needs
Each service addresses a specific marketing challenge that organizations commonly face. You can engage with us for a single service or combine multiple approaches based on what would genuinely help your situation. There's no pressure to commit to everything—we'd rather you invest in what actually serves your goals.
All our services follow the same core methodology: understanding your specific context before recommending approaches, designing strategies that align with your values and resources, and transferring knowledge so your team can continue applying these principles independently. The difference lies in which marketing challenge we're addressing together.
Trade Show Presence Planning
Transform industry events from expensive obligations into opportunities for genuine connections with the people who matter most to your business.
What This Service Includes
- • Strategic planning to identify and prioritize the specific prospects you most want to reach
- • Booth concept development that invites meaningful conversations rather than generic traffic
- • Collateral materials designed specifically for trade show contexts and deeper engagement
- • Pre-show outreach strategy to connect with key attendees before the event begins
- • Post-show follow-up system that continues relationships naturally and effectively
Customer Testimonial Development
Capture authentic stories from your customers that resonate with prospects because they reflect genuine experiences and specific outcomes.
What This Service Includes
- • Customer identification to find people whose experiences meaningfully represent your impact
- • In-depth interview process that draws out specific, credible details and authentic reactions
- • Story development that shapes raw material into compelling narratives while maintaining accuracy
- • Customer approval process ensuring they're comfortable with how their story is shared
- • Multiple format assets from video to written case studies for various marketing uses
Referral Program Design
Create structured approaches that make it comfortable and straightforward for satisfied customers to recommend your organization to others.
What This Service Includes
- • Relationship analysis to identify natural referral opportunities within your customer base
- • Program structure design balancing incentive appeal with sustainable long-term economics
- • Communication materials that explain the program clearly and make participation feel easy
- • Tracking system implementation that monitors program performance with minimal customer burden
- • Launch strategy and ongoing refinement guidance to optimize participation over time
Which Service Fits Your Current Needs?
Consider what marketing challenge is most pressing for your organization right now. You don't need to address everything simultaneously—focus on what would create the most meaningful impact.
Choose Trade Show Planning If:
- • You're attending industry events but conversations feel superficial or unproductive
- • You want to connect with specific prospects rather than generic booth traffic
- • Follow-up after events feels difficult or rarely leads anywhere meaningful
- • You need to justify event investment with more tangible relationship outcomes
Choose Testimonial Development If:
- • Your customers value your work but existing testimonials sound generic or vague
- • Prospects need to understand what working with you actually involves and delivers
- • You want compelling proof that resonates without feeling manufactured or exaggerated
- • Sales conversations would benefit from authentic, detailed customer stories
Choose Referral Program Design If:
- • Customers express willingness to refer but don't follow through or forget
- • Previous referral attempts launched with enthusiasm but faded quickly
- • You need a simple system people understand and feel comfortable using
- • Word-of-mouth happens informally and you want to support it more systematically
Combining Services for Comprehensive Support
Some organizations benefit from combining multiple services into a coordinated marketing approach. For example, developing customer testimonials alongside trade show planning creates powerful proof you can use during events. Or pairing referral program design with testimonial development gives satisfied customers multiple ways to support your growth.
We're happy to discuss package approaches that address multiple challenges while maintaining appropriate pacing. The key is ensuring you have the capacity to implement well rather than overwhelming your team with simultaneous initiatives.
If you're considering multiple services, mention that when you contact us. We'll explore which combination makes sense for your situation and resources, and whether to address them sequentially or in parallel based on your team's bandwidth.
What Working Together Looks Like
Regardless of which service you choose, our engagement process follows the same fundamental approach designed to deliver practical results while building your team's capability.
Initial Conversation
We discuss your situation, what you've already tried, and whether our approach would genuinely help. This is exploratory, not a sales pitch—we'll tell you if we're not the right fit.
Discovery and Planning
If we move forward, we invest time understanding your specific context, audience, and goals. This foundation ensures our strategy actually fits your reality rather than forcing generic solutions.
Implementation Support
We work alongside your team to execute the strategy, providing guidance, creating materials, and refining as needed. This hands-on collaboration ensures approaches actually get implemented effectively.
Knowledge Transfer and Independence
Throughout the process, we explain our reasoning and teach you to apply these principles in new situations. The goal is your growing capability, not perpetual dependence on our involvement.
Understanding the Investment
Our pricing reflects the time, expertise, and attention required to deliver meaningful results rather than superficial deliverables. Trade show planning involves strategic analysis, materials development, and comprehensive support. Testimonial development includes customer relationship management, skilled interviewing, and careful story crafting. Referral program design requires economic modeling, system creation, and ongoing optimization guidance.
These aren't prices for quick templates or generic advice—they represent personalized strategic work that builds your organization's long-term marketing capability. You're investing in approaches that continue delivering value well after our direct engagement concludes.
What's Included in Every Service
- • Thorough discovery to understand your specific situation and needs
- • Customized strategy development based on your context and resources
- • Direct implementation support and guidance throughout execution
- • Knowledge transfer so your team can apply principles independently
- • Follow-up support to address questions and refine approaches
Ready to Explore Which Service Fits Your Needs?
Let's have an honest conversation about your current marketing challenges and which of our services might genuinely help. No pressure to commit to anything—just a straightforward discussion about what makes sense for your organization.
Start a Conversation About Your NeedsOr explore the detailed page for any service: Trade Show Planning, Testimonial Development, or Referral Program Design